4 Social Media Platforms that are Best for Travel Creators
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If you’re just starting out as a travel creator, then social media is likely part of your marketing strategy. Some travel creators start out with building a blog, while some start out with build a social audience. And some start with both at the same time.
Regardless of whether you start a blog or not, it’s a good idea at some point to focus on building your own travel community through social media.
Here are 4 social media platforms that are best for travel creators:
Instagram was initially made as a picture-sharing platform, making it an ideal place to share your best travel pictures. Over time as social media has evolved, it now encompasses video, competing with the popular platform known as TikTok. Instagram really gives you the best of both worlds, and in addition.
Once you get to a certain follower level, you can apply for the Instagram for Creators program, where you can earn money for sharing engaging content.
If you’re ready to get started using Instagram to create and engage with your travel community, check out these tips.
TikTok
What started as primarily a short-video platform has evolved into a longer-form video platform which now also has the ability to share pictures (although in my personal opinion is a less desirable way than Instagram). Younger generations, who are more likely part of your target audience, are using TikTok more than other generations, and they even use it as a search engine to look up where to travel on a budget or how to use points to get free or cheap flights.
Don’t sleep on Pinterest! Pinterest really has the power to elevate your travel content game. It combines the best of picture and video content with more of a search engine type format.
One perk of using Pinterest is that every post, regardless of your follower size, can have a link to whatever it is you want to link to, including:
- Your website
- Your blogs posts
- Affiliate links (where you can earn money for other people’s purchases)
- Your video content on YouTube
- Or really any link!
YouTube
Video content is very prevalent in the travel creator space, so naturally sharing content on YouTube could be a good move for you. With YouTube, you can create both short and long-form content. People go on YouTube to see YouTube Shorts, which essentially is their version of TikTok or Reels. Plus many travel creators use YouTube to share vlog-style content about their travels.
If social media is part of your social media strategy as a travel creator, these are four of the best social media platforms to start with.
I’d recommend starting with one at a time so you don’t overwhelm yourself and so you can really master one before adding in another. Social media can take a lot of time to keep up with, and you don’t want to take too much time away from enjoying your travels.
